Basic Marketing Skills
One of VECCI’s Business Excellence courses
Why we developed this program
The Marketing function should provide a business with the strategic goals, implementation steps and monitoring techniques necessary to achieve maximum business success. By understanding the Basic Marketing Skills required for your business to succeed in today’s environment, and how to apply them in context with your products or services is a must for all business types. This single day program will provide you with the skills and understanding of how to leverage basic marketing concepts within your existing business structure.
Who should attend
Business Owners or Managers across all industry types including Marketing and Sales staff who are wanting to learn basic, but practical marketing skills that can be implemented within a business straight away.
What will be covered:
- Role of marketing
- Branding
- Market segmentation and target markets
- Planning a marketing program
- Strategy
- Implementation
- Monitoring / review
- Direct marketing campaigns
- Online & search engine optimisation
- Sales channel maximisation
This course can also be tailored to your exact requirements and can be delivered onsite at your premises. For more information call VECCI on 03 8662 5333.
Current scheduled course dates are as follows: (click on the course code to register online or call 03 8662 5333).