Selling Fundamentals
One of VECCI’s Business Excellence courses
Why we developed this course
Selling is no longer about having a great product and the ´gift of the gab’. To be successful, to achieve sustainable sales and customer loyalty, you must combine excellent communication skills with an understanding of both your customers’ needs and the capabilities of your company’s products and services.
This program will provide you with the fundamental skills of selling, including what it is, how it fits into the marketing planning process and most importantly, how it goes about both uncovering and effectively meeting the customers’ needs.
Who should attend
Anyone who is new to selling or alternatively is wanting to refresh their skill set with selling skills that work in real world settings.
What will be covered
- What is selling
- How is it different to marketing
- How does it fit in to the marketing planning process
- Why is it that most selling fails for every product in every market
- What is the customer need
- How do you find it quickly and effectively every time
- What aspects of customer need should you most be focused on
- Selling skills model
- Defining the key skills in selling
- Role playing exercises to demonstrate each part of the sales model
- Objectives
- Practical dialog
- Understanding the importance of:
- Pre call planning
- Post call reviews
- Action Steps to review and implement learnings from the workshop
Participants who wish to register for both Selling Strategies that Work programs • Selling Fundamentals and Advanced Selling Skills - will receive a discount rate for the 2 day program. To receive this discount, you must contact VECCI on 8662 5333
This course can also be tailored to your exact requirements and can be delivered onsite at your premises. For more information call VECCI on 03 8662 5333.
Current scheduled course dates are as follows: (click on the course code to register online or call 03 8662 5333).