Social Media - The Emerging Force for SME Marketing
One of VECCI’s Business Excellence courses
With the emergence of social media and its undeniable and universal impact on networking, communication and specifically business, this course has been designed for individuals who have only recently discovered, or are just starting to use, this new technology and want to understand more about it.
This one-day course will delve into the realm of social media, explaining how social media works, what the various options available are and most importantly, how it can be applied to positively impact your business.
The course will also demonstrate how business can tie in the use of social media into the broader marketing planning process to illustrate how the objectives and strategy used fall out of the overall marketing plan for your brand or business.
Who should attend
Anyone new to, or grappling, with social media, including those who are looking to learn more about how to adapt this new technology to help grow their business.
What will be covered
- What is social networking
- How does Web 2.0 differ from earlier digital marketing Web 1.0
- What is the goal of social media
- How does it fit in to the overall marketing planning process
- What are the key marketing strategies social media can best assist with
- New issues raised by social media
- Popular options
- Creating Consumer Centric Content (C.C.C.C)
- Key Metrics
- Measurement Tools
- The Readiness Test for your Firm
This course can also be tailored to your exact requirements and can be delivered onsite at your premises. For more information call VECCI on 03 8662 5333.
Current scheduled course dates are as follows: (click on the course code to register online or call 03 8662 5333).