Winning Marketing Strategies: Proven Techniques for any SME

Globally markets are becoming increasingly saturated with what consumers perceive to be largely undifferentiated and therefore unremarkable product offerings.

Consequently the key focus in this setting invariably turns back to price and who is most willing to trim their margin the most. This dynamic often leads to an erosion of profitability due to the predictable price wars that occur, where customers themselves see no value in choosing one brand over another. How then, can businesses, regardless of size or market, differentiate themselves and their products from key rivals in a meaningful and sustainable way?

This workshop will examine the entire process of product differentiation and examine the key aspects of buyer behaviour in order to gain a better understanding of how a business can find, leverage and translate key product differences into brand preference and ultimately into sales.

Who should attend

Product managers, brand managers, marketing managers, sales professionals and business owners who appreciate and continue to grapple with the ongoing challenge of being able to differentiate themselves in a meaningful and sustainable way from their closest rivals.

What will be covered

• The 9 key ways to grow your business in any climate
• How the customer sees products and why they see them this way
• The basis to meaningful differentiation for any products
• Understanding the basis for a powerful unique selling proposition(USP)
• Defining your own U.S.P.
• Leading examples of combing customer need and USP’s
• Integrating your USP into your total marketing effort
• Redefining the marketing mix from the consumers point of view
• Exploring the full potential of each aspect of the marketing mix
• Customer selection and retention
• The opportunity to discuss each of these elements for your business
• The time to capture and directly apply the learnings to update your marketing plan

This course can also be tailored to your exact requirements and can be delivered onsite at your premises. For more information call VECCI on 03 8662 5333.

Current scheduled course dates are as follows: (click on the course code to register online or call 03 8662 5333).