Advanced Social Media
One of VECCI’s Business Excellence courses
Why we developed this program
With the emergence of social media and its undeniable and universal impact on networking, communication and specifically business communications, this follow up, one day advanced course has been designed for individuals who have done the fundamentals social media workshop, and are now looking to gain a deeper understanding of the strategy, technology and tools being used and how it can help to maximise their promotional efforts and overall brand performance.
The specific aim of the course is to broaden your existing understanding of social media, how it works, how the various options interrelate and most importantly, how it can be applied to positively impact your business and your brands.
This course will also tie in the use of social media back into the broader marketing planning process to illustrate how the objectives and strategy used, fall out of the overall marketing plan for your brand or business.
Who should attend
This course has been designed for business owners, managers and marketing professionals who have an existing knowledge of the fundamentals of Social Media Marketing and are now ready to develop their understanding further.
Learning Objectives
- What is social networking
- The marketing communications power shift and what it means for business
- Key Overarching Strategy design for the Social Media Campaign
- Key tactical aspects of the social media
- Implementation aspects
- How does it fit in to the overall marketing planning process
- Integrating social media into your existing marketing plans
- Finding your target audience online
- The new rules of customer engagement
- Consideration of required vs. available resources
- The focus on the need for transparency
- What are the currently available options, their benefits and how to effectively use them
- How to synergise the options by integrate the various options
- Creating Consumer Centric Content (C.C.C.C) for each platform
- Applying Content to Popular Options e.g
- Networking Platforms
- Blogs: update
- Video sharing sites: Rationale and the benefits to business
- Wikis: Their use and value
- Slide sharing
- Picture sharing
- Social Geolocation platforms
- Key strategies to drive outcomes
Key Benefits
- State of the art marketing skills designed to maximize the potential for your product
- Comprehensive analysis of the key elements of Social Media Marketing