Victoria's Events Industry Development Plan
Victoria's Events Industry Development Plan is a VEIC-led industry development strategy for Victoria which outlines actions to enhance the development of the events industry.
This Plan represents a significant step towards recognising this unique and vital sector. It also signals ongoing industry maturity and represents a commitment towards enhanced industry and product development.
Victoria's Events Industry Development Plan complements the broader Tourism and Events Industry Strategy 2020.
Through the development of this Plan, the industry has identified ten key priority areas for attention over the coming decade. These incorporate;
- Identifying and promoting the value of events
- Development of the business events portfolio
- Product development and packaging
- Enhanced event calendar management
- Integrated visitor transport
- Ongoing competitor analysis
- Coordinating and broadening participations in the events industry
- Workforce development
- Sustainable delivery of events; and
- Regional events
These must be the focus of attention over the coming decade if we are to achieve our goal of being internationally competitive, profitable, sustainable and innovative and an increasingly significant contributor to the State.
Victoria's Events Industry Development Plan
Victoria's Tourism and Event Industry Strategy 2020
Overview Victoria's Tourism and Event Industry Strategy 2020
Industry Vision and Mission
By 2020 Victoria’s tourism and events industry will be internationally competitive, profitable, sustainable and innovative, and an increasingly significant and acknowledged contributor to the State.
In 2020, Victoria’s tourism and events industry will deliver:
- Strong and united leadership at a State and national level.
- Innovative and ongoing industry development activities including the development of high yielding and high quality products and services to meet current and future market demand, along with a superior level of visitor servicing, industry skills development and training.
- Significant and profitable growth in industry investment, including public private partnerships.
- In partnership with Government, well articulated, targeted and cooperative domestic and international strategic and tactical marketing campaigns that secure ongoing growth in visitor expenditure and satisfaction.
For further information, please contact:
Todd Blake
CEO, Victoria Events Industry Council
General Manger, Tourism and Events, VECCI
486 Albert Street
East Melbourne
Victoria 3002
Phone: 03 8662 5170
Fax: 03 8662 5449
Email: info@veic.com.au
www.veic.com.au