About the Victoria Tourism and Industry Council (VTIC)
VTIC was formed in July 2001 as the umbrella organisation for the tourism industry in Victoria following the lapse of the former Tourism Council of Australia.
The industry took the view that VTIC should focus on tourism in Victoria, be free of direct Government funding and influence, and that it required a high-profile Chairperson and industry spokesperson.
Vision
"VTIC be recognised and acknowledged by the State Government, industry and other key stakeholders as the major representative of the Victorian tourism industry."
Purpose
"VTIC will represent the tourism industry to State Government, provide leadership to Victoria's tourism industry on industry specific issues, and raise the profile of the industry with the public, private sector and to the community generally.
It is acknowledged that VTIC's role is with industry-wide tourism issues and that individual council member associations will continue to represent their sector interests and ensure the sustainability of their associations.
VTIC structure
Chairman: Jeremy Johnson
Chief Executive Officer: Wayne Kayler-Thomson
Industry sector associations
- Backpacker Operators Alliance of Victoria
- Clubs Victoria
- Hotel Motel & Accommodation Association
- Melbourne Convention and Visitors Bureau
- Tourism Alliance Victoria
- Tourism Victoria
- Yarra Tourism Association
- Victorian Caravan Parks Association
- Victorian Employers' Chamber of Commerce and Industry
- Victorian Wine Industry Association
Corporate partners
- AAA Tourism
- City of Melbourne
- Connex
- Crown Limited
- Destination Melbourne
- Federation Square
- Grollo Group
- Melbourne Airport
- Melbourne Aquarium
- Melbourne Exhibition and Convention Centre
- Melbourne Food and Wine Festival
- Melbourne Museum
- Melbourne River Cruises
- Parks Victoria
- The Plenary Group
- Southern Cross Station Authority
- Sovereign Hill Museums Association
- William Angliss Institute of TAFE
- Zoos Victoria
National Tourism Alliance
VTIC is a member of the National Tourism Alliance (NTA) that has emerged as the national peak body for the tourism industry. VTIC continues to represent State tourism through the Alliance.
NTA membership represents over 90% of tourism industry operators covering accommodation, airlines, car touring, inbound tourism, retail travel, business tourism, meetings industry, farm and country tourism, youth hostels, retail adventure tourism and the caravan and camping industries.
VECCI has established a working relationship with tourism industry councils in the other States and Territories with whom we communicate regularly and who form part of NTA.
More information
Victoria Tourism Industry Council (VTIC)
Ph: 03 8662 5425
Email: info@vtic.com.au