VTIC Quarterly Forum: 'Being Culturally Savvy - Meeting the Needs of Culturally Diverse Customers' - 10 June 2009 

At Industry House on 10 June, a panel of experts imparted their knowledge on how to meet the needs of culturally diverse customers.  The following speakers presented on; Victoria’s visitor statistics, how culturally savvy businesses are cashing in on meeting the needs of these customers, how to market your business to meet these customer's needs and how to specifically attract and meet the needs of Asian customers. 

Lindsay Goding – Business Development Manager, Tourism Victoria

Mark Manteit – CEO, Phillip Island Nature Park

Helen Hardwick – Program Manager, City of Melbourne

Eddie Zhao – International Business Officer, VECCI International Trade 

We would like to thank VECCI CEO Wayne Kayler-Thomson, VTIC CEO Anthony McIntosh, VTIC Chair Jeremy Johnson and the above presenters for volunteering their time to provide invaluable information to our industry members.   

Thank you also to the attendees who contributed to the Forum’s success.

At the request of the delegates that attended and for those of you who were unable to make it to the event please click below to view the speakers presentations.

 Download the PowerPoint presentation