Victoria Tourism Week -5-10 September 2011

Victoria Tourism Week (VTW) is a ground-breaking project that will help people understand the social and economic contribution the tourism industry brings to the community.

It was created by a ground swell of interest from the tourism industry. It is an opportunity to get together and celebrate the best things about tourism.

VTIC and Destination Melbourne understand that tourism touches everyone. We want all Victorians to get a closer understanding of how tourism works and have the opportunity to participate.

Through Victoria Tourism Week we will:

  • Bring the tourism industry together in a positive and inclusive way
  • Identify ways to improve the quality of the visitor experience
  • Identify meaningful career paths for people who work in the industry
  • Encourage Victorians to get out and about in their own backyard  

Download the official Victoria Tourism Week Program 2011

To view information from 2010 Victoria Tourism Week, click here. 

Profiled Events

MONDAY 5 TO
WEDNESDAY 7 SEPTEMBER

Tourism & Events Excellence Conference 2011

The Victoria Tourism Industry Council (VTIC) and national tourism organisation, Tony Charters and Associates (TCA) bring you the inaugural Tourism & Events Excellence National Conference to be held in Melbourne from 5-7 September, 2011.

The conference will focus on innovation, leading practices and successful growth strategies for the tourism and events industry all the while promoting the continuous development of a profitable, sustainable, innovative and professional tourism and events industry. The program will showcase Australia’s leadership in Tourism and Events and also promote best practice across a range of industry sectors.

Visit www.teeconference.com for further information

WEDNESDAY 7 SEPTEMBER

Tourism Industry Leadership Program Alumni Dinner

The tourism Industry Leadership program is a professionally delivered training program aimed at developing leadership in the Victorian Tourism Industry. The leadership summit dinner will bring together participants from the various regions of Victoria where the program has been delivered, Goulburn River Valley, High Country, and Gippsland and Melbourne Tourism Industry Leadership Program.

Visit www.destinationmelbourne.com.au for further information

FRIDAY 9 SEPTEMBER

“Tapping Into Tourism” - Local Council Tourism Breakfast
Destination Melbourne invites local council tourism representatives to attend the ‘Tapping into Tourism’ local council breakfast.

As part of Victoria Tourism Week, this special event is a must attend for local council staff with an interest in tourism, local trader group representatives, and councillors.

Visit www.destinationmelbourne.com.au for further information

FRIDAY 9 SEPTEMBER

The Tourism Industry Amazing Race – Hosted by VTIC

Victoria Tourism Industry Council presents “The Tourism Industry Amazing Race"!

Teams will race throughout the CBD completing a series of challenges and activities. Get ready for a battle of the industry as sectors, regions and business vie to become the most successful team to cross the finish line and win some fantastic prizes!

Victoria Tourism Industry Council presents “The Tourism Industry Amazing Race"! Click here for more information.