The tourism industry reported mixed trading conditions over the February quarter 2010, according to the latest Survey of Tourism Performance and Outlook, produced by the Victoria Tourism Industry Council (VTIC).

In general, results are consistent with other industry surveys, which indicate that despite improved consumer and business confidence levels, there is still a degree of uncertainty among businesses and the recovery is expected to be gradual.

Businesses reported that the most commonly identified factors currently constraining business growth were environmental factors (including bushfires), business taxes and government charges (including liquor licensing fees and insurance).

Over the coming quarter respondents expect similar conditions to prevail.

This quarter, businesses were also asked a series of questions about bushfire-related information and preparedness. Results suggest that while most operators understand the new Fire Danger Ratings and also have a bushfire plan in place for their business, there is still some confusion that exists. Information provision and clear and consistent communication is vital.

To download a copy of the survey results please visit www.vtic.com.au