A recent report titled “Delivering Innovation, Knowledge and Performance: The Role of Business Events" examines the broader value of business events beyond the traditional 'tourism' benefits available to the host destination.

This interesting report, prepared by Professor Leo Jago and Professor Margaret Deery, highlights the role business events can play in delivering innovation - vital for our national's ongoing growth and competitiveness - and encourages greater efforts in raising awareness within key government portfolios and industry sectors as to the broader value and potential of business events.

The full report can be accessed from www.businesseventscouncil.org.au