Victoria Events Industry CouncilEvents Industry- United Voice The Victoria Events Industry Council (VEIC) was established in December 2006 to provide leadership and a united voice for the $1.2 billion Event Industry. VEIC is a peak industry policy council of associations, corporate businesses and government agencies representing event organisers, venues, suppliers and service providers for Melbourne and regional Victoria.
Events are a key contributor to the Victorian economy. In 2006, Victoria attracted over 324,000 international visitors to major events, who stayed a total of 12.4 million nights generating an estimated $3.3million in expenditure across the State each day. Major events also employ a workforce of 3,350 Victorians, representing $1.6 billion in assets under management. Business events, including exhibitions, meetings and conferences contribute $1.2 billion in economic activity and attract 5.4 million delegates and support 22,600 jobs each year
VISION Victoria will be recognised as the world's leading event destination, delivering excellence in event infrastructure, organisation and services and recognised as a major economic and social contributor to Victoria's community. Victoria's community will support investment in event infrastructure and resources to maintain Victoria's global competitive positioning.
PURPOSE VEIC will represent the interests of Victoria's events industry to
- State Government and opposition parties.
- Federal Government and opposition parties.
- Government Departments and Agencies.
- Media.
- Other State and National Industry Sector Associations.
- VECCI and Australian Chamber ofCommerce and Industry (ACCI).
- Local Government.
VEIC will develop a Policy Agenda determined and reviewed annually and on a needs basis and raise the profile of the industry with the public, private sector and to the community generally.
Get Your Competitive Advantage in a Crowded Events Industry

The Events Industry in Victoria is a growth industry. The industry comprises a diverse mix of businesses including small catering and performance businesses, small to medium event organisers, individual professional conference organisers through to large venues and international event organisers. As the industry grows, so too does the competition. The Victoria Events Industry Council (VEIC) brings you a workshop series that promises to increase your ability to deliver quality outcomes for your events no matter the size of your business. Hosted by Jennifer Trethewey this is a must attend workshop for organizers of events large or small.
Who should attend?
- Event managers
- Event planners
- Event business staff
- Event coordinators
You will learn:
- How to position your event differently from other similar events
- How your brand can leverage your business and profile in the market
- How to work in partnership with other businesses to pitch or grow your footprint
- Your staff, presentation, attitude, service - is it representing your businesses core values?
- What is your value proposition - how does it compare to your competition?
Learn more
VEIC Policies
VEIC 2008-09 Budget Overview
2008-09 Budget Summary
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