Please note: Our website is in the process of being updated. Some content may be out of date. For more information please contact the tourism department on 03 8662 5170

Victoria Tourism Industry Council

VTIC was formed in July 2001 as the' umbrella' organisation for the tourism industry in Victoria following the lapse of the former Tourism Council of Australia.

The industry took the view that VTIC should focus on tourism in Victoria, be free of direct Government funding and influence, and that it required a high-profile Chairperson and industry spokesperson.

Vision
"VTIC be recognised and acknowledged by the State Government, industry and other key stakeholders as the major representative of the Victorian tourism industry."

Purpose
"VTIC will represent the tourism industry to State Government, provide leadership to Victoria's tourism industry on industry specific issues, and raise the profile of the industry with the public, private sector and to the community generally.

It is acknowledged that VTIC's role is with industry-wide tourism issues and that individual council member associations will continue to represent their sector interests and ensure the sustainability of their associations.

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VTIC Quarterly Forum - Being Culturally Savvy
Wednesday 10 June

The VTIC Quarterly Forum was a success yesterday, with a panel of experts imparting their knowledge on how to meet the needs of culturally diverse customers.  The following speakers presented on; Victoria's visitor statistics, how culturally savvy businesses are cashing in on meeting the needs of these customers, how to market your business to meet these customers needs and how to specifically attract and meet the needs of Asian customers.

Lindsay Goding - Business Development Manager, Tourism Victoria
Mark Manteit - CEO, Phillip Island Nature Park
Helen Hardwick - Program Manager, City of Melbourne
Eddie Zhao - International Business Officer, VECCI International Trade

We would like to thank VECCI CEO Wayne Kayler-Thomson, VTIC CEO Anthony McIntosh, VTIC Chair Jeremy Johnson  and the above presenters for volunteering their time to provide invaluable information to our industry members. 

Thank you also to the attendees who contributed to the Forum's success.

At the request of the delegates that attended and for those of you who were unable to make it to the event please click here to view the speakers presentations.

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Tourism and Events Strategy 2016

The Tourism and Events Strategy 2016 has been developed by the Victoria Tourism Industry Council in partnership with the Victoria Events Industry Council on behalf of the industry.
The Strategy complements and supports the Victorian Government's 10-year Tourism and Events Industry Strategy, and follows on from the 2002-2006 Victoria Tourism Industry Strategic Plan, developed by Tourism Victoria.

The Strategy demonstrates the commitment of Victoria's tourism industry to further sustainable growth and development through a focus on strategic, State-wide issues, and presents a fresh approach to developing and maintaining positive partnerships between industry and Government, and within the tourism industry itself.

If you would like more information about the launch event, please contact Deputy CEO, Bindi Gove on Ph: 03 8662 5170

Tourism and Events Strategy 2016

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VTIC Survey of Tourism Performance and Outlook

VTIC Survey of Tourism Performance and Outlook

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Submissions

2009 Victorian Bushfires Royal Commission

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VTIC 2009-10 Budget Overview

VECCI and VTIC State Budget Submission
Tourism State Budget Submission
State Budget Outcomes – Summary
Federal Budget Outcomes – Summary

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VTIC 2008-09 Budget Overview

2008-09 Pre-Budget Overview
2008-09 Budget Summary

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VTIC 2007-08 Budget Overview

2007-08 Budget
- VTIC State Budget Overview
- VTIC Federal Budget Overview
- VEIC State Budget Overview

For all further information, please contact:

Victoria Tourism Industry Council (VTIC)
Ph: 03 8662 5170
Fax: 03 8662 5462
Email: info@vtic.com.au
Mail: 486 Albert Street
East Melbourne VIC 3002