The Visa/VECCI Sales and Marketing Conference will target key decision makers among Victoria's fast-growing small and medium enterprise (SME) sector.
This all-day event is a lively forum focused on giving SMEs a competitive edge by adopting the latest promotional techniques as well as smart ways to maximise market growth and draws speakers from successful enterprises such as the Victoria Racing Club, the Australian Football League and Tourism Victoria. It will take place on Thursday 15 February 2007 at Telstra Dome.
"Some of the best new ideas have come from small to medium enterprises. With technology and innovation constantly changing our business environment doing business smarter separates the successful from the stagnant. This Conference is all about doing business smarter", says Visa International Executive Vice President, Australia & New Zealand Bruce Mansfield
"Visa is pleased to be involved in this important event to help Victorian small businesses to gain an edge in a dynamic and competitive business environment", says Mr Mansfield.
"There is no doubting the importance of small-to-medium enterprises to the Australian economy, both in terms of their number and their impact, with an estimated 1.2 million SMEs in Australia", says VECCI CEO Neil Coulson.
"VECCI's aim is to nurture this sector by enabling access to the latest trends and market leaders in key fields", says Mr Coulson:
During the day, SMEs will learn, among other things, to: understand the changing marketplace for Victorian businesses; implement brand management and marketing strategies; and create and retain customers
The impressive line up of speakers and topics include:-
- Dr Colin McLeod, General Manager, Marketing and Communication, AFL
Marketing Strategies for the AFL in the Victorian Sports Market
- Dr Stephen Silk, General Manager, VRC
Racing to the Top, Marketing Strategies to Provide a Competitive Edge
- Don Richter, Director of Marketing for Tourism Victoria
2005 CPM Marketer of the Year
'Jigsaw', a Triumph for Market Research
- Bruce Mansfield, Executive Vice President Australia & New Zealand, Visa International
Doing Business Smarter
- Amanda Gome, Publisher, SmartCompany.com.au
Lessons and Tips for Fast Growing SMEs
- Tessa Court, Chief Marketing Officer, Hitwise
The Future of Online Marketing
- Dr Alex Maritz, Director, Master of Entrepreneurship and Innovation, Swinburne University of Technology
Synergistic Marketing and Selling: Current and Future Trends
- Will Hastie, Marketing Manager, Consumer and Commercial Cards, NAB
Managing Spend Efficiently and Cost Effectively
- Rob Hartnett, Founder of Business Performance International and author of Small Business, Big Opportunity
Maximum Profits in Minimum Time – Turning Browsers into Buyers Fast
- Prof Mark Ritson, Associate Professor of Marketing, Melbourne Business School
Building Stronger Brands
- Bill Lang, Founder and Chief Executive Officer, Bill Lang International
Business Growth through Employee Engagement
To book, go online at www.vecci.org.au or contact the VECCI Briefings Department on (03) 8662 5336.
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